Author Archives: Cindy Sorley

Cindy’s Online Selling Tips on Facebook

For any new eBay sellers or those who want to gain how to be better sellers on eBay join our online selling tips forum. We are a small group that is fun and has a good time.  No drama… We do hand pick the members so email me at if you want to join us.

Cindy’s Online Selling Tips



My own online Store on Highwire

I have discovered a great place to host an online store in conjunction with eBay.  Highwire, a partner of Inkfrog, does multi channel stores and I was tickled the first day my site was up I got a sale. I didn’t even realize I was up and running.  


My new off eBay store


eBay Mobile Hint to list faster on eBay

I have an Iphone, Ipad and Ipad Mini.   Can I just tell you how much I love the Iphone app for eBay to list, sell and do all my correspondence and daily business.   I am not as big a fan of the iPad app. It is missing a number of features that the Iphone app as such as quick photo taking etc. I like to list from my mini as is it is a bit bigger and easier to handle so what do I do when I want to use the IPhone instead?   I download the IPHONE app to My IPAD Mini.  There is nothing like voice to text to get a listing done in no time.    I just love eBay. 

Solved my issue and the mobile app is about perfect.

I love this new video about eBay Mobile and how to list


eBay Radio Party in Las Vegas 2013

Cindy and Jason of Thrifting with the Boys.
Cindy and Jason of Thrifting with the Boys.

I had a great time at the eBay Radio Party as Bally’s last week.  A great talk by Thrifting with the Boys, Jason Smith and Bryan Goodman.  The eBay Mobile team of Jonathan Chard, Mark Appolito and Kenric Russell were excellent.

Since it seems that eBay on Location events are gone I would recommend the Radio Party next June in Vegas.


My New Webstore for BubbaCanDance and Stitchery X-Press

Scott Henshaw told me about a new feature for eBay sellers you can subscribe to.  Webstore by 3D. I looked it up tonight and decided to give it a try.  We will see how it goes.  At $5.00 I will try it for six months and see what happens.  Thanks Scott.   

My New Webstore

Webstore by 3D for eBay stores
Webstore by 3D for eBay stores

eBay Inc Blog Cindy Sorley Story

EBAY: STITCHING THE FAMILY TOGETHER  Taken for eBay Blog at eBay Inc … So excited to be a part of this.


When I am teaching eBay classes to stay at home moms, I always seem to get asked the same question, “Why eBay?” I tell them that after years of having a brick and mortar specialty needlework store where customers would come in and work on their projects, socialize and bring their lunch, I wanted a place where there was a sense of a community and I found it on eBay.


My husband and I were shocked to find out around our 19th Anniversary that we would be blessed with another child. My husband Jim, an airline pilot, and I decided our son Thomas would go to work with me at the store. At 4 days old, he made his debut at Stitchery X-Press and became the store mascot for over three years. As he grew older, it became more unmanageable as he pulled linens off shelves and tried to run our hemstitching machine. Some big decisions needed to be made when every time a customer opened the door little Thomas would run for the parking lot and street.

We received notice that our already high rent would be going up, so I needed to make a quick decision if we were going to stay open or close. I wanted to give eBay a try by selling my existing inventory before having a clearance sale. I had been a buyer on eBay for a number of years so I took the selling plunge and jumped right in. It was surprising how fast bids came in right after listing them.

Within a month my eBay sales were more than my physical store. eBay became a logical choice to sell my inventory. It gave me an opportunity to be at home and have my own work hours instead of being tied to the shop 24/7, six days a week. I had already had the username BubbaCanDance as a buyer from the country music group Shenandoah’s hit song (whom I worked for). When it came time to open an eBay store I decided on Stitchery X-Press, our established name since 1982. After a few months I was going to change my eBay ID to the store name but my customers said no. Seven years later, Stitchery X-Press is one of the largest needlework stores on eBay with customers from all over the world.


I knew I needed more space and looked into renting. One of the reasons I closed the store was to stay at home so we decided to build a warehouse and office in the back yard. We now walk a few feet to work each day.

eBay is part of our family and I feel at home. eBay has allowed me to home school Thomas who has become part of the business team. He is the shipping manager and makes sure all packages get the labels on them. Our other son Steven delivers all packages daily to the post office. Steven is headed to join the Marines to be a pilot next year (we hope) and Thomas is trying to figure out how to get his driver’s license by age 11 to take over that job. Jim will move into a job here when he retires from the airlines soon.


My journey with eBay continues to grow as do the personal relationships that cultivate along the way. One of my favorite sayings is “like what you do, do what you like!” This is who I am and it has shaped the fabric of our family business! I am eBay!

Russia Postal Delays April 2013

Delays and disruption as Russian Post struggles with e-commerce

Wednesday, April 10th, 2013

Russian Post is contending with tons of backlogged international mail – mostly e-commerce parcels – in Moscow after problems with staffing levels in the Russian customs service.

An embargo on inbound international mail has been declared from 9th to the 14th April at Sheremetyevo International Airport with reports of 500 tons of mail sitting waiting to get through customs.

Growth in the volume of mail sent to Russia from abroad has doubled in the last three years, while at the same time domestic mail volumes have grown only 15%. Internet shopping accounts for about 70% of Russian Post’s parcel volumes.

Russian Post itself has been struggling with its own infrastructure, and last year urged major foreign posts to consider sending inbound Russian mail to specific regional airports, rather than via Moscow, to avoid swamping the Russian capital’s processing facilities.

However, the latest problem has seen the Post suggesting that customs officials are as much to blame as the problems in the postal network, particularly with a 20% cut to civil service staffing levels in 2013 as ordered by the previous Russian President, Dmitry Medvedev.

Russian Post director general Alexander Kiselev has now written to the Federal Customs Service calling for improvements.

Foreign postal operators have been warning their customer of likely delays, while looking for alternative routes for particularly urgent items.

bpost international, the cross-border mail division of Belgium’s bpost, said that with Domodedovo International Airport also closed to international mail it was routing some mail and express items through Turkish Airlines, with some letter mail going through bpost UK.

Russian Post is facing considerable domestic network problems as well, and as of today more than 11,000 people have signed an online petition at calling on President Vladimir Putin to deal with the mail network.

The petition complains that some people are having to wait up to six months for a parcel to be delivered.


The Post organized an open forum last week to discuss the problems it is having keeping up with the distance selling market, discussing the issues with politicians, experts and representatives of public organisations.

Russian Post has been calling for state assistance for months to help modernise its aging processing infrastructure.

The company said its forum had come to the conclusion that a concerted effort is needed from both government and business to address the logistics problems in Russian e-commerce and distance selling.

But without government support, Russian Post said strategic development of the business was “impossible”.

Alexander Timofeev, director of production processes, said the company was in need of “serious investment” to provide the desired level of service quality and tap the potential for Russia’s distance-selling market.

He said: “60% of our existing infrastructure is in need of replacement and cannot provide quality service for the avalanche flow of parcels. And it will inevitably become a brake on the further development of distance selling in Russia if we do not solve this problem.”

Alexei Mitrofanov, the chairman of the State Duma committee on information policy, information technology and communications, said the outdated infrastructure and technology and high reliance on manual labour at Russian Post was constraining the distance-selling industry.

“This concerns a huge industry that employs hundreds of thousands of people and we as a legislator take this legislation very seriously,” he insisted.

OZON Holdings, the ecommerce firm dubbed the “Amazon of Russia”, spoke at the forum to state that dealing with Russia’s distance-selling logistics problem cannot be solved by simply upgrading Russian Post’s creaking network.

Nina Mogilev, the director of service delivery at OZON Holdings, said: “We are interested in the development of mail in Russia, as we see this as important in the future development and expansion of our business throughout the country.

“But to build an affordable, effective and efficient system for the delivery of goods to the population of such a great country it is not enough to just update the fleet of Russian Post or add an automated sorting system in order to work effectively. You need a strategic interation between all the participants in this process – the rapidly growing e-commerce sector and also government, transportation and logistics companies,” said the OZON director, whose company has 11m registered users and makes $500m (USD) a year in sales.

Return Shipping Label to Customer Through PayPal

Do you have a customer who wants to return an item and you need to pay for the return shipping?  

Tonight my partner in all things eBay really helped me out when I had a customer who needed to return an item.  I am not part of the return process at eBay by choice (since I sell patterns I do not want a lot of returns due to copyright).  It was nearly impossible to figure out how to send the customer a label to return the item to me.  I asked for help on Facebook and Scott came right through.  

If you need to send a return label by PDF form and email to a customer you can log into PayPal and go to this page

Pre Paid Return Label to customer by email 

Change the mailing address for SHIP FROM:  the buyers address for the main reason that this will change the cost of shipping if they are in another zone and you are shipping priority.  

in the SHIP TO: Column on the right fill in your address Preview Changes

Calculate what you know the weight to be since you mailed this to the customer. You can find the amount in eBay shipping or your third party.  Mine was with

You will put in weight, etc 

Hit Continue 

You will see the cost you are being charged.  Press the Pay and Continue button. 

You will then see the button to print label.   Hit Print and there will be a PDF button.  If you are on a Mac it is really easy as it says to mail a PDF to email recipient

If you are on a PC, it is a bit different but make sure you use the PDF. I think it is a link.   


Types of Needlework – How to Recognize

Eli asked me to make a post about the different types of needlework so when you are out thrifting you can recognize what to buy and what keywords to use when listing to sell on the different platforms. I have done better on eBay with selling needlework kits of every type because of the international buyers.

I will also cover in another post the best types of needlework kits or patterns to buy.

First I will cover what is used with what looks like a sewing needle. This leaves out Crochet, Knitting and other forms using other needles.  I will cover those in another post.

1 Counted Cross Stitch – Counted Cross stitch today is known mostly as cross stitch.  Cross stitch is done on a fabric with squares.  The pattern is on a piece of paper and you count the squares from the pattern to the fabric. (sounds hard but it is really easy).  Kits come with different counts of fabric.  Aida is from 10 to 18 count (squares per lineal inch)  Hardanger is 22 count.  Linen is used in cross stitch and most of the time is stitched over two threads (example 28 count linen stitched over two threads would make the stitch count 14). I love the look of Linen over aida because you don’t see the squares.  NOTE: Make sure you read our next blog about buying completed finished needlework and what to look for.  

2. Stamped Cross Stitch – Stamped is cross stitch that is traced onto fabric, usually a cotton poly blend nowadays.  There are squares you that you cross over with the floss.  These squares are normally mixed in with lines to embroidery.  You can do fancy stitches or straight stitches.

3. Embroidery – Embroidery is stitched on fabric that has had the design traced onto it.  You can do a number of fancy stitches. This is what you see on dish towels. My grandmother had towels for every day of the week.  I always checked to see if she changed them daily….. and SHE DID.  Embroidery is stitched with six stand floss. You separate the threads into one or two strands depending on the look you want.

4. Crewel Embroidery  or Crewelwork –, is a decorative form of surface embroidery that uses wool yarn (acrylic is used sometimes) and a variety of different fancy stitches that follows a design on the fabric.  Crewel is usually stitched on a linen or canvas so that the wool does not pucker.  Make sure if you have kits that have part of the canvas silkscreened that you point this out.  (Photo 3 is silkscreened partially)

5. Hardanger – this has been called Hardanger embroidery but it is a counted form since you are still working in the blocks of the fabric.  Traditionally is it worked on white cloth with white thread but today I see it in all colors. It is worked on even blocks counting and using drawn thread techniques.  If you see any finished … just grab and send to me.. I collect it.   You will see this in doiles, tablecloths, runners etc.  It is really elaborate and if you find patterns they usually are good sellers but not big money.  The art is still so limited on who has the patience to do it.

6. Needlepoint – Needlepoint is stitched on a mesh canvas that is painted on the canvas.  You will be doing a half cross. There is also counted needlepoint where you would have an empty canvas and use patterns on paper to count similar to cross stitch.   You will see Mesh 12 or Mesh 14. This is how many squares are in a lineal inch.  (Needlepoint is my least favorite of any of the needle arts.) It is usually done with yarn.  Many new designers are using smaller mesh like 18 (squares per inch) and using floss for a different look.  I like the smoother look as it is not as bulky.

7. Petit (Petite) Point – Petit Point and Needlepoint are very similar in that they use canvas to stitch on and the same format but they are very different.   Petit point is just that…. you make tiny tiny stitches and usually stitch on single threads of Penelope Canvas or fine needlepoint canvas or Congress cloth which is 24 squares per inch.  Many people use Petit point to describe very fine cross stitch but since you are not crossing the full cross the term is used incorrectly.


8. Plastic Canvas – Plastic canvas is basically needlepoint done on plastic mesh.  You will see this used to make 3-d type items such as doll houses, magnets, photo frames etc. You cut out the designs after you have stitched and either attach to the edges to sew them together or finish off and cut the plastic so it i is not seen.

9. Smocking – I am covering smocking here because there are a lot of kits out there to make pillows with smocking. It is basically pleating and can be seen in the tops of dresses and on bonnets. There are two different types, English and Modern.

10. Brazilian  Embroidery – This is the one art I cannot tackle well. It is stunning and gorgeous but I don’t have the patience.  It is mostly flowers done in silk or Rayon Threads.

NO COUNT CROSS STITCH is the design silk screened on aida or linen with openings to do stitching to embellish the design.  This is different from Stamped Cross stitch where on stamped you have the design on the plain fabric in little blue squares and you stitch those squares.

No Count Cross Stitch Kit example
No Count Cross Stitch Kit example


No count example
No count example



There are other forms of needlework that include drawn thread, schwalm, blackwork etc but the above types are what you are going to see the most of in kits when you are shopping.

Why I left GoDaddy?

As many of you know I was down for about five days last week as I transitioned from one company to another to host my blogs and my websites.  I left GoDaddy and moved to Hostgator at the recommendation of Scott Henshaw.  I already had issues with GoDaddy about how hard it was to work in the C-Panel & FTP.

The main reason I switched 18 URL’s that I own was because of the horrible television and internet ads that GoDaddy felt was necessary to get customers.  I was watching the Super Bowl with my 11 year old son when the commercial came on with the Model kissing the geek for 18 full seconds as they sucked each other’s faces off.  My son was disgusted and turned to me and said, “Mom, why do you have Godaddy?”  Right then and there as a mother, I started the process to start transferring all domains from GoDaddy and free myself of belonging to a company that I felt was promoting porn.

So I am back up and Running with the awesome customer support @hostgator and I could not be more pleased.  I had the best best best service in the transition even though it took longer than expected.  Houston who did this websites transfer apologized and said that hostgator had been swamped.  GOOD FOR HOSTGATOR.  I know why you were swamped because other people felt the same way about goDaddy.   Thank you.

So off to start talking about all things from selling online, to selling and listing on eBay and what to look for when you thrift.

I will be doing a few posts this week to catch up before I head to San Jose, California for meetings with eBay and PayPal.

If you are considering a company for your URL or Hosting. I do recommend Hostgator.

Here is a link to their site.